Roche at Global Congress on Bladder Cancer

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Packing a punch in a limited space.

Roche asked Expo to build them a stand for the Bladder Cancer congress in Edinburgh in October 17. The stand space was limited, but small doesn’t have to mean less impact. The Pharmaceutical industry is heavily regulated and there certain things which are not allowed on an exhibition stand, including certain messaging and giveaways.

Inspired by Roche’s Tecentriq collateral, Expo designed a stand that punched above its weight. They brought the logo to life, hanging it from the top of the stand drawing you in. The back wall contained a light box, illuminating the stand and creating depth. The flooring added a further illusion of space.

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