Globant creates the digitally-native products that people love through technology and creativity, leveraging AI expertise.
Over two decades, they have powered the world’s leading businesses such as FIFA, F1, Google and Adidas, to name a few.
Expo delivered this exhibition stand for SXSW London 2025 in Shoreditch on 2nd – 7th June 2025.
Right at the centre of the cultural takeover of East London was Expo, proudly appointed by SXSW and its lead production company as the exclusive design and build partner for the exhibition stands throughout the week.
The Globant exhibition stand was a bold and immersive showcase of the brand’s energy and innovation, anchored by a life-sized F1 driver model dressed in a custom Globant-branded racing suit. This true showstopper drew crowds and highlighted the company’s commitment to speed, precision, and performance. The vibrant colours were set against a sleek black backdrop, where the brand’s identity truly popped.
