Sky Glass is Sky’s own brand of smart TV. It offers a streaming-based entertainment experience without the need for a satellite dish or set-top box. All your Sky TV content and streaming apps are integrated into one device, allowing users to watch live and on-demand content over Wi-Fi.
Expo delivered this exhibition stand for SXSW London 2025 in Shoreditch on 2nd – 7th June 2025.
Right at the centre of the cultural takeover of East London was Expo, proudly appointed by SXSW and its lead production company as the exclusive design and build partner for the exhibition stands throughout the week.
The Sky Glass exhibition stand was a standout attraction, designed as a dynamic, multi-zone experience that brought the brand’s cutting-edge entertainment offering to life. Combining multiple interactive areas within a single cohesive space, the stand featured numerous TVs showcasing the ultra-crisp Sky Glass display alongside relaxed sofa zones where visitors could sit back and enjoy the content just like at home.
A major highlight in this stand was the football-inspired area, complete with a Premier League trophy on display – a magnet for football fans and selfie-seekers alike. The immersive layout showcases the power and clarity of Sky Glass, creating a buzzworthy environment to enjoy.
