Hayu is a subscription-based streaming service owned by NBCUniversal. Dedicated to reality television, offering a wide selection of reality TV shows – every episode and every season.
Expo delivered this exhibition stand for SXSW London 2025 in Shoreditch on 2nd – 7th June 2025.
Right at the centre of the cultural takeover of East London was Expo, proudly appointed by SXSW and its lead production company as the exclusive design and build partner for the exhibition stands throughout the week.
The Hayu exhibition stand was designed as a vibrant, playful space that perfectly captured the brand’s fun, feel-good personality. Part of the stand featured a grabber machine, drawing in crowds with the chance to win themed goodies, while a tasty pick ‘n’ mix station added an interactive touch for the attendee to find their favourite sweet. It also featured a comfy lounge area where multiple TVs were streaming Hayu’s reality shows. It was just like being in your own living room!
