Combining style and functionality
Saba, a regular exhibitor at Learning Tech and a valued client of Expo, wanted a stand that included a theatre. Theatres attract visitors in large numbers and stands near seminars or presentations can often benefit from this footfall. Saba maximised this footfall having slots in this and neighbouring theatres, providing them the opportunity to direct visitors to the stand.
So what about the stand itself?
The stand reflected Saba’s clean corporate colours, sitting within brand guidelines. Alongside the seating for the theatre was other seating for in-depth conversations with visitors and screens demonstrating the latest software in a relaxed yet informed setting. Literature stands offering the latest collateral and a hanging ceiling structure finished off the features of the stand.
Overall the stand combined functionality and style to create a stand with impact that delivered in every way.