Paris Air Show 2015 : Makino
The perfect partnership.
Makino's challenge when they exhibit is to demonstrate their products and bring them to life, without being able to have them on the stand, given their size of the products they manufacture.
After receiving a design brief from Makino, Expo were very happy to work with Makino's design agency, who are experts in their branding and combine their design skills with our expertise in exhibition stands, creating the perfect partnership.
The stand combined many features, which brought the products to life. Separated into three product divisions, the stand used double sided light boxes to highlight each product area.
Three large LED screens were recessed into the stand to provide video demonstrations of the products, an inventive way of highlighting product. The branding around the screens caught visitors' eyes and as they approached closer, videos would be playing on the screens.
Product display shelves at varying heights - to create impact and attract visitors to stand, plus 3D acrylic logos provided increased prominence and therefore increased brand awareness and recognition at the show.