Kineo : Learning Tech 2017
Bringing to life your marketing through your exhibition stand
Expo has been working with Kineo at Olympia's Learning Tech for 8 years. Over this time the stands have evolved, but all of them have integrated with the overall marketing strategy and provided a show case of the brand and the key marketing messages.
Each year the design process starts off with a creative meeting with all of the stakeholders where concepts, ideas, current activities were all discussed in conjunction with the overall marketing plan and messages. This followed with Expo and Kineo's respective head's of creative pulling those thoughts and ideas together resulting in a 1st draft.
This year's cube design was created to highlight and also to bring to life their key marketing message. It also provided a visual impact and a talking point as visitors passed the stand, as the team picked up blocks and moved and created new designs throughout the day.