KPMG : Learning Tech 2016
Enhancing the messaging of well known brands
With a massive brand like KPMG it’s critical that any stand supports and enhances its brand messaging, values and look and feel.
Working within the brand guidelines and budget an initial stand was designed and agreed with KPMG. However, Expo’s view, given our experience of the show, was that whilst it ticked the boxes for brand and budget, this stand would not have the desired impact at this exhibition.
Expo worked with KPMG to find a stand that would still fit with brand guidelines but would have the stand out effect that was needed.
The stand was built based on a similar set up in one of their office breakout areas, providing comfortable seating for further conversations, against a storyboard backdrop enticing visitors on to the stand.