Exhibition Stand Design:
What You Need To Know To Get It Right
Exhibition stand design is all about being distinctive enough to stand out from the crowd and make a real impression, and it isn't simple. Your space is restricted, and you have a lot of competition, so your visual impact can be limited if you don't get it right. It's important that your exhibitions stands channel a genuine 'wow-factor'. First impressions are all important when trying to attract exhibition traffic, and people will never learn about your superb products or services if they never arrive at your stand.
Here are some exhibition stand design factors that can make or break your success:
Using Vertical Space
Many exhibition stands include a maximum head height, but some venues have a very high floor-to-ceiling. Check if there's a height limit for stands; if not, then use your vertical space fully. High signage can maximise visibility, as can hanging structures with eye-catching designs that effectively increase the size of your stand without taking up extra floor space.
Stand Text & Signage
When it comes to text, less is more. Itís tempting to want to display all the benefits your product or service can offer clients, but you need to be concise, so avoid using long sentences where single words could convey the right message. No-one wants to stop to read lots of copy, and a simple slogan can be both eye-catching and memorable for the passer by. Be sure to use clear fonts that can be seen from far away, and keep the text high so it isn't blocked by people in the display area. A good designer will be able to help you and know what works and what doesnít when it comes to getting the right message across in a clear and concise way.
Use Of Materials On Your Stand
It's good to experiment with different materials to help reinforce your image. If you're a tech company, a modern design with sleek chrome detailing or brushed aluminium panelling could give a real contemporary design feel. Smooth plastic mouldings are also great for a modern, clean appearance, which is great for pharmaceutical or medical companies, for example, while textured surfaces and natural materials help to add interest and add a touch of warmth and personality to the space.
Exhibition Stand Flooring
Flooring is an often overlooked element when it comes to exhibition stands. But the right flooring can have a big impact on the look and feel of your stand, and can completely change the perception visitors have of your brand. There are some fantastic options when it comes to flooring for exhibition stands including carpets, bold graphics, designs that integrate with other stand elements and even wood or grass effect surfaces.
Know Your Audience
You know your target audience, and they should be at the front of your mind throughout the design process. If you know the recipient of your communications, you can focus on a more targeted concept. This will create a base for the most effective way to communicate everything you have to say. An aesthetically-pleasing stand may look the part, but if the target audience isn't considered then it's all style and no substance.
A Stand Designed For You
Take these design factors into consideration when specifying your exhibition stand and you should maximise your chances of a successful trade show. Here at Expo our team has a wealth of experience in designing and building exhibition stands in a wide range of industries that deliver great results for our clients. Our range of exhibition stand packages has been specifically developed to provide maximum effectiveness whatever your budget.